Communicating skills and the power of storytelling

Human life is lived in story format. Connecting with an audience requires the talent of telling the story behind your vision, your project, and your brand, not just listing the attributes of a particular product. These stories come from personal experiences that are relevant to you, thereby making your message more relevant and credible for others. This is more than just performing in front of an audience – someone can be entertained but still not remember a thing that was said. Storytelling is about distilling the essence of the message and making it memorable. In other words, “show rather than tell,” because illustrating a point makes a longer lasting impact than proving a point. It is not what you tell them but how you tell them.