Friday, October 14, 2011

Apple, Steve Jobs and the black mock turtleneck that thought differently...

                                                   





                     This is what you find at the Apple website these days. No big fuss.
                                     A great simple way to pay respect.

 The following is what you find at Apple's web site for people looking for a corporate job.


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Employee badges.

Corporate jobs, without the corporate part.


Don't expect business as usual.

Many big companies are about endless meetings. Massive bureaucracy. Executive parking spaces. And suits. We don’t see what any of that has to do with great work. So we don’t bother. This isn’t your cushy corporate nine-to-fiver. Fortunately.

Prepare to be inspired.

We’ve got an environment where you can make things happen. Fast. There’s plenty of open space — and open minds. Collaboration. And of course, innovation. We also have a shared obsession with getting every last detail right. Leave your neckties, bring your ideas.

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After Steve Jobs's death, the media around the world agreed on one thing: Steve changed the world, again and again.

I am just a happy little guy, living a peaceful life with my wife and kids, so I don't know about the world but what I can say is that Apple products did changed my life for the better.   

Just to give the most recent example, I bought a Macbook Air this summer when I was in New York. I have been using IBM-based laptops (Samsung, Vaoi, Toshiba, HP, Vortec, Dell..) for more than 25 years but I decided to give myself some hardtime and enter into the world of Mac where I would have to learn the new operating sustem.

The real and most important reason for my change was the fact that my son and daughter, both now in college in Philadelphia and New York, are using Macs and I thought it would be best if I could share a common communication platform with them when I send emails or make video calls through Skype or Facetime. In other words, I just wanted to show them I was a cool Dad...

It turned out that the transition to Mac did not take more than a day. The Mac OS X Lion operating system was a real shock. So easy to use and so speedy.

In particular, the use of the magic trackpad instead of the ordinary mouse has been a great relief for my hand, arm and shoulder. I have been using the mouse for so many years for many hours a day and I am feeling a kind of pain and discomfort each time I put the mouse in my hand and start clicking no matter how small or big it is (and believe me, I tried all sorts of different mouses, with different shapes and sizes...). With the magic trackpad, everything is done with your fingers, by moving, pointing or sweeping them over the magic trackpad. Thank you, Apple ! (by the way, did I mention the fact that the computer mouse was first introduced to the general public at the beginning of 1980s together with the lauching of Apple Macintosh? Yes, Steve Jobs did change the world, after all...personal computing, the music business, publishing, Hollywood.)

Other examples that changed my life included the use of the ipod, the iphone and the ipad, but like for many other people, this is now history.

America has shown to us many times that it is still the land of opportunity, a country where college dropouts like Bill Gates, Steve Jobs or Mark Zuckerberg can go out and create Microsoft, Apple and Facebook. Apple's $350 billion in market capitalization places it behing Exxon Mobil as the most valuable company in the world, having surpassed rival Microsoft a year ago.

Having myself a marketing and advertising background, I do appreciate a lot the successes of the Apple products I bought and used myself. Steve Jobs was definitely a visionary, relying as they say, solely on his own instincts rather than the usual crutches of focus groups and market research, which he shunned. Jobs famously said, "People don't know what they want until you show it to them". The success of his products demonstrates that he might have said the truth.

I salute you, Steve Jobs. 



PS: please copy and paste the link below to see an article about Steve Jobs wirtten by J.W Chune

http://blog.naver.com/PostView.nhn?blogId=jwchune&logNo=90125400783&categoryNo=3&parentCategoryNo=0&viewDate=&currentPage=1&postListTopCurrentPage=&isAfterWrite=true